Metrics to determine the success of a content marketing are often tied to the original goals of the campaign.<\/p>\n
For example, for each of these goals, a content marketer may measure different engagement and conversion metrics:
\nBusinesses focused on expanding their reach to more customers will want to pay attention to the increase in volume of visitors, as well as the quality of those interactions.<\/p>\n
Traditional measures of volume include number of visitors to a page and number of emails collected, while time spent on page and click-through to other pages\/ photos are good indicators for engagement.Businesses want to measure the impact that their messages have on consumers. Brand health refers to the positive or negative feedback that a company gets. It also measures how important a brand is for consumers. With this companies want to find out if brand reputation influences their customers to make a purchase.<\/p>\n
For businesses hoping to reach not only more – but also new – types of customers online, they should pay attention to the demographics of new visitors, as evidenced by cookies that can be installed, different sources of traffic, different online behaviors, and\/or different buying habits of online visitors.<\/p>\n
Businesses focused on increasing sales through content marketing should look at traditional e-commerce metrics including click-through-rate from a product-page to check-out and completion rates at the check-out. Altogether, these form a conversion funnel. Moreover, to better understand customers’ buying habits, they should look at other engagement metrics like time spent per page, number of product-page visits per user, and re-engagement.<\/p>\n
Conversion through the sales process (the process from sign-up to check-out), including click-through-rates at each stage of the conversion funnel.<\/p>\n","protected":false},"excerpt":{"rendered":"
Metrics to determine the success of a content marketing are often tied to the original goals of the campaign. For example, for each of these goals, a content marketer may measure.<\/p>\n","protected":false},"author":1,"featured_media":56,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[],"class_list":["post-269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/goldcoast-it.net\/site\/influencer\/index.php?rest_route=\/wp\/v2\/posts\/269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldcoast-it.net\/site\/influencer\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goldcoast-it.net\/site\/influencer\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goldcoast-it.net\/site\/influencer\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goldcoast-it.net\/site\/influencer\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=269"}],"version-history":[{"count":0,"href":"https:\/\/goldcoast-it.net\/site\/influencer\/index.php?rest_route=\/wp\/v2\/posts\/269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goldcoast-it.net\/site\/influencer\/index.php?rest_route=\/wp\/v2\/media\/56"}],"wp:attachment":[{"href":"https:\/\/goldcoast-it.net\/site\/influencer\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goldcoast-it.net\/site\/influencer\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goldcoast-it.net\/site\/influencer\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}